Our Story
Built from
lived
experience.
The People's Ecosystem was born out of the social equity cannabis movement in Oakland, California — a company founded by and for communities of color, rooted in advocacy for the formerly incarcerated and the belief that plant medicine should be accessible to those who need it most.
Our founder, Christine De La Rosa, has lived the intersection of chronic illness and plant medicine firsthand. Managing Lupus for decades — and having faced life-threatening complications including a COVID-related cardiac event in 2024 — she has experienced the profound gap between conventional medicine and the healing that plant therapies can offer.
That gap is what we are here to close. Not with anecdote, but with science. Not for some communities, but for all of them.
As we evolve from cannabis retail into clinical therapeutics, we carry forward every hard-won lesson: that the people most harmed by medical exclusion are also the people most poised to benefit from plant medicine's promise.