About Us

Reclaiming rights to our ancestral medicine

Our Mission

The People’s Ecosystem is a catalyst for community empowerment. Our mission is to provide a brighter future for communities through cannabis, to challenge past stereotypes and ideas about cannabis use and enjoyment, and to empower and transform communities historically harmed by the criminalization of a product study after study shows is extremely beneficial to healing, general health and well-being.

Our Team

Christine De La Rosa

CEO & Co-Founder

Charleen Caabay

COO & Co-Founder

Michael Schlieker

Co-Founder Emeritus

Frederika Easley

Director of Strategic Initiatives

Melanie Davis

Director of Managed Services

Angela Wong

Director of Creative Initiatives
Anthony Hernandez

Anthony Hernandez

Director of Financial Initiatives

Our Story

We started in a closet. Created because we did not see ourselves reflected in the adult-use cannabis industry, as people of color, women, queer people, disabled, veterans, formerly incarcerated, and people with chronic illnesses.

In 2018, with the advent of California Prop 64, which created the adult-use market, we decided to move from the informal market into the adult-use market. It has been a WILD RIDE, fraught with heartache and hope, disappointment and dreams, trials and triumphs. It is important to know the cannabis industry is exponentially more difficult if you are a person of color. But WE MUST PERSIST because this industry belongs to all of us and should be a mirror of the communities that created an industry and marketplace despite the threat of incarceration and, in some cases, death.

It was with this lens that we began building a company in the regulated cannabis industry. The communities we served and continue to serve to make up the largest segment of this industry are still not reflected in the new, regulated cannabis market.

Here is what we know:

  • Communities that surround the dispensary create the most value for our company.
  • Communities that know we are invested in their wellness and health are our best brand ambassadors.
  • Communities that see us providing workforce development and workforce opportunities will invest in our success because we are invested in theirs.
  • Communities that buy from us understand our commitment to them.

We persist because of our collective communities. The cannabis industry is projected to become a $500 billion global market. The People’s Ecosystem takes this unique opportunity to bring the best cannabis to its communities, financial wealth to its investors, and create many opportunities to uplift the communities it serves.

What’s your legacy story?

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